The Audience
The target audience are people in Pride, LA and businesses that want more business in the community or who want to expand their business into small towns. It is also for those who are elected into offices within the city government.
Personas
Job Title: Regional Manager of Marketing Sales
Name: Mandy Zhang
Major Responsibilities: Oversees market sales of different businesses in central Louisiana
Demographics:
- 34 years old
- Single
- No children
- M.D. in Marketing
- Salary: $80000
Goals and Tasks:
- Motivate businesses and sales teams to open new doors to bring business into small towns
- Train both business owners and employees to tactifully negotiate sales.
- Building teamwork with business owners and employees to provide the best service to customers.
Environment: High Intensity, Short Term
Quote: "The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process, is its own reward." -Amelia Earhart
Job Title: Vice President of Hemmingway Farms
Name: Fortune Vieyra
Major Responsibilities: Managing Finances and Overseeing Farming in central and southern Louisiana
Demographics:
- 45 years old
- Married
- Father of 4 children
- Ph.D in Agriculture Business
- Salary: $100000
Goals and Tasks:
- Producing the freshest products to customers
- Handling all major financial matters within Hemmingway Farms
- Being the mediator between the employees and the CEO/President
Environment: Low Intensity, Long Term
Quote: “You Learn More From Failure Than From Success. Don’t Let It Stop You. Failure Builds Character.” – Unknown
Scenario 1
I am a small business owner who is looking to grow my business to the small towns of the southeastern part of the United States. I have 100's of 1000's in revenue every year. I am looking to expand to the smaller towns because I know that those people find it hard to get the supplies they need. I want to be able to provide that for them.
Scenario 2
I own a profitable resturant in Prarieville, LA and I am looking to grow in business by reaching the people in Pride, Zachary, and Central areas. I recieve more than 400 customers a day and would like to expand that to possibly 1000 between the two resturants. I am deciding where I want to build my new resturant and I am looking at Pride seeing it is somewhat of a underdeveloped, but promising town.
Scenario 3
My husband and I wealthy investors who enjoy the country lifestyle in Pride, LA. However, we and others would like to have more to do out here in Pride. The only things there are to do here is go to another city and find things to do. We are looking to invest in businesses that would be willing to locate out to Pride.
Scenario 4
As the mayor of Pride it is hard to see my town not being shown on the map. People do not have anything to do here and are leaving to find places where there is a lot things to do. I want to help promote Pride to businesses so I can see growth and help the city of Pride be built up as a great city.
Scenario 5
As a concerned citizen, I have seen that since there is only one store in all of Pride, their prices have skyrocketed. In order to get lower prices I have to drive to the next town over. Although, doing that costs the same amount of money or even more in gasoline. I want there to be a diversity in Pride, so prices will level back out.